Bushman

Bushman is a Czech outdoor and leisure clothing brand that sells through its own e-shop and physical stores. It makes clothing, footwear and accessories for men and women who enjoy nature, plus a children's range.

What is Bushman?

Bushman is an outdoor and leisure clothing brand from the Czech Republic. It started in 1997 as a men's clothing label for travellers and adventurers and has since widened into ranges for women and children. The brand builds its offer around durability and functionality.

Products and positioning

The best-selling categories are T-shirts, underwear, shirts and trousers. The range also covers jackets and vests, knitwear, dresses and skirts, footwear, hats, bags and backpacks, socks, wallets, belts and scarves, as well as outdoor and camping equipment. Bushman favours cotton blended with natural fibres such as linen, bamboo viscose and wool, and its leather goods and socks are made in the Czech Republic.

Distribution

Bushman sells through its own physical stores in the Czech Republic and Slovakia, which are integrated with its online sales. The e-shop runs in Czech and in several other languages through country-specific sites, including Slovakia, Germany, Slovenia, Hungary, Romania and Bulgaria, and there is a mobile app. The brand also sells business to business, for example to zoos, botanical gardens and national parks. Around 2019 the investment fund Reflex Capital stepped in to stabilise the company, which is operated as Bushman company, a. s.

Why it matters

Bushman shows how a regional brand can combine a store network with its own multi-country online shops.

Frequently asked questions

Where is Bushman from?

Bushman is a Czech outdoor and leisure clothing brand.

What does Bushman sell?

Bushman sells men's and women's outdoor and travel clothing, footwear, accessories and a children's range, plus outdoor and camping gear.

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