SAM 73
CS Apparel Group · Czech Republic
SAM 73 is a Czech clothing brand offering sports and leisure apparel and accessories created by Czech designers. It has operated since 2004 and is produced and distributed by the CS Apparel Group.
| Country | Czech Republic |
|---|---|
| On the market since | 2004 |
| Group | CS Apparel Group |
| Focus | Sport and leisure clothing |
| Website | sam73.cz |
What is SAM 73?
SAM 73 is a Czech brand of sports and leisure clothing and accessories. It presents its collections as original Czech fashion from Czech designers and has been on the market since 2004.
History
By 2016 SAM 73 operated more than 80 brick and mortar stores across the Czech Republic alongside its own e-shop. In October 2016 MMS Digital, the online arm of the Media Bohemia group, together with the owner of the Prague store CZ, took over the SAM 73 store network and e-shop. The deal connected the chain with the UrbanStore.cz e-shop, which gained access to the stores as pickup points.
The brand is now produced and distributed by CS Apparel Group, a Prague based fashion and sportswear company that also distributes international brands such as Under Armour, GAP, GEOX and celio in Central and Eastern Europe.
Products and positioning
SAM 73 designs clothing and accessories for sport and leisure for women and men, created by Czech designers and positioned at accessible mid-market prices for the domestic market.
Why it matters
SAM 73 is one of the better known domestic apparel labels in the Czech Republic and shows how a local brand can combine a dense store network with online retail within a larger regional distribution group.
Frequently asked questions
Where is SAM 73 from?
SAM 73 is a Czech clothing brand offering sport and leisure apparel by Czech designers.
Who owns SAM 73?
SAM 73 is produced and distributed by CS Apparel Group, based in Prague.