ALPINE PRO
ALPINE PRO is a Czech outdoor and sportswear brand founded in Prague in 1994 by Vaclav Hrbek and Vladislav Fedos. It makes outdoor clothing, athletic shoes, sports equipment and accessories and is known as the outfitter of the Czech Olympic team.
| Founded | 1994 |
|---|---|
| Founders | Vaclav Hrbek, Vladislav Fedos |
| Headquarters | Prague, Czech Republic |
| Stores | 54 in the Czech Republic (2020) |
| Partnership | Czech Olympic team outfitter |
| Website | alpinepro.com |
What is ALPINE PRO?
ALPINE PRO is an outdoor and sportswear brand from the Czech Republic, headquartered in Prague. It was founded in 1994 by Vaclav Hrbek and Vladislav Fedos and has become one of the best known Czech clothing brands.
Products and positioning
The range covers outdoor and sports clothing, athletic shoes, sports equipment and accessories for active customers. The brand's profile was raised considerably through its role as outfitter of the Czech Olympic team. It supplied the team at the 2010 Winter and 2012 Summer Olympics, and the 2018 Winter Games were its fifth consecutive Olympics. For 2018 it produced more than 200,000 items, including the Raskovka hat that became a popular fan item.
Distribution
ALPINE PRO sells through its own store network and online. It operated 54 stores in the Czech Republic as of 2020 and has expanded into Poland, where it opened its 15th store in 2022.
Why it matters
ALPINE PRO shows how a regional outdoor brand can use national sports sponsorship to build recognition, and how a vertically organised store network supports expansion into neighbouring Central European markets.
Frequently asked questions
Where is ALPINE PRO from?
ALPINE PRO is a Czech outdoor and sportswear brand headquartered in Prague.
Who founded ALPINE PRO?
ALPINE PRO was founded in 1994 by Vaclav Hrbek and Vladislav Fedos.