Doke
Doke is a Czech brand that sells handmade knitted and crocheted hats and other fashion accessories through its online shop. It started as a project by mothers on maternity leave.
| Origin | Czech Republic |
|---|---|
| Started | More than ten years ago |
| Core product | Handmade knitted hats |
| Sales channel | Online shop, doke.cz |
| Website | doke.cz |
What is Doke?
Doke is a Czech brand selling handmade knitted and crocheted hats and other fashion accessories through its online shop, doke.cz. It began more than ten years ago as a project by mothers on maternity leave who wanted to earn extra income, and it presents itself as a project backed by a community of women.
Products and positioning
The brand says its products are designed and made in Czechia, either hand-knitted or crocheted, or sewn in the company's own workshop, and that up to 100 women work on them.
- Hats, neck warmers, headbands and scarves
- Gloves and wrist warmers
- Matching sets and lounge wear such as tracksuits, dresses and skirts
- Bags, phone straps and made-to-order macramé
Ranges are organised for women, men and children, and the materials include organic cotton, merino wool, functional fabrics and TECNOPILE fleece.
Pricing
Doke says it sets fair prices that reflect material and labour costs and avoids inflated prices and endless discounts.
Frequently asked questions
Where is Doke from?
Doke is a Czech brand whose products are designed and made in Czechia.
What does Doke sell?
Doke sells handmade knitted and crocheted hats, scarves, gloves, lounge wear and other accessories for women, men and children.