Simple
CCC Group · Poland
Simple is a Polish womenswear brand founded in 1993, known for functional cuts, quality fabrics and office wear for professional women. It was relaunched in 2022 by CCC Group with mid-priced collections sold through the MODIVO platform.
| Founded | 1993 |
|---|---|
| Country | Poland |
| Owner | CCC Group (relaunch 2022) |
| Focus | Womenswear and office wear |
What is Simple?
Simple is a Polish womenswear brand founded in 1993. It built its reputation on functional cuts, quality materials and elegant details, and became associated with everyday luxury and with dressing women for the workplace.
History
In its original form Simple ran boutiques serving managers, lawyers and other professionals looking for office clothing beyond the conventional suit. In March 2022 the brand returned under CCC Group, which announced its comeback with a teaser reading "Simple is back" and set out to reach former customers, their younger family members and new fans of good design.
Products and positioning
The relaunched collections cover several occasions:
- Office dress code pieces and wide leg suits with tuxedo waistcoats
- Evening dresses and slip dresses
- Casual looks, straight leg jeans and basic T-shirts
- Dresses with retro prints
Under CCC Group the brand moved to a mid-range price point with the aim of making its collections widely available.
Distribution
The first collection of the relaunch was released on MODIVO, the fashion e-commerce platform of CCC Group.
Why it matters
Simple's revival shows how Polish retail groups are reviving heritage domestic brands and distributing them through their own e-commerce platforms.
Frequently asked questions
Where is Simple from?
Simple is a Polish womenswear brand founded in 1993.
Who owns the Simple brand?
Simple was relaunched in 2022 by CCC Group, with collections sold via the MODIVO platform.
