29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Vistula

VRG S.A. · Poland

Vistula is a Polish fashion brand best known for men's suits and tailoring. Owned by VRG S.A., it now offers accessible premium clothing, shoes and accessories for men and women.

Facts
OwnerVRG S.A.
Group origins1948
OriginPoland
Known forSuits and tailoring
Websitevistula.pl
Segment
Premium
Categories
MenswearWomenswearFootwearAccessories
Sales channels
Own storesE-commerce

What is Vistula?

Vistula is a Polish clothing brand owned by VRG S.A. (Vistula Retail Group), whose origins go back to 1948. The brand is rooted in the tailoring traditions of interwar Polish clothing factories and continues to sew some suits in Poland.

Products and positioning

Historically associated with suits, Vistula follows an accessible premium approach, pairing everyday essentials with more elevated collections. Today the range includes:

  • Suits, blazers, tailored coats and shirts for men
  • Women's suits, dresses, blouses and outerwear
  • Knitwear, polos, jeans and sweatshirts
  • Shoes and accessories such as ties, belts and bags

Distribution

Vistula sells through its own stores and its online shop, which includes a style blog with styling advice. The brand also takes part in a circular fashion initiative with Polish second-hand retailer Vive Profit, under which selected stores sell pre-owned Vistula and Wólczanka garments.

Why it matters

Vistula is one of the best known names in Polish menswear and the flagship of a group that also includes Wólczanka, Bytom, W.Kruk and Deni Cler Milano, making it a reference point for the country's premium apparel retail.

Frequently asked questions

Who owns Vistula?

Vistula is owned by the Polish group VRG S.A., which also owns Wólczanka, Bytom and W.Kruk.

What does Vistula sell?

Vistula sells suits, tailoring, outerwear, knitwear, shoes and accessories for men and women.

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