ADAMA PARIS
Senegal
Adama Paris is a Senegalese designer label created by Adama Paris, the founder of Dakar Fashion Week. It offers contemporary African womenswear such as bubu dresses and bazin pieces, alongside swimwear, bags and shoes.
| Country | Senegal |
|---|---|
| Founder | Adama Paris |
| Known for | Dakar Fashion Week |
| Products | Womenswear, swimwear, bags, shoes |
| Website | adamaparis.com |
What is Adama Paris?
Adama Paris is both a designer and a fashion label from Senegal. The designer, born in Kinshasa to Senegalese diplomat parents and raised between continents, is regarded as one of the most influential figures in contemporary African fashion, with more than two decades in the field.
History
She launched her own brand and then Dakar Fashion Week, which has grown into one of the continent's longest-running fashion events, with more than twenty editions. The 2025 edition was set to take place on Gorée Island for the first time. She has also spoken out publicly against discrimination in the fashion industry.
Products and positioning
The label reinterprets West African dress codes for a modern wardrobe, with collections priced in euros in the premium range.
- Bubu dresses and bazin pieces
- Summer dresses and shorts
- Swimsuits
- Bags and sneakers
Distribution
The brand sells through its official online shop.
Why it matters
Adama Paris has helped put Dakar on the international fashion map. Through Dakar Fashion Week she has given a platform to designers from across Africa and its diaspora, linking her label to the wider growth of the African fashion industry.
Frequently asked questions
Who is Adama Paris?
Adama Paris is a Senegalese fashion designer and the founder of Dakar Fashion Week, with her own womenswear label.
What does Adama Paris sell?
The Adama Paris label sells contemporary African womenswear such as bubu dresses, plus swimwear, bags and sneakers.