LU LU CHEUNG
LU LU CHEUNG is a Hong Kong womenswear label created by designer Lulu Cheung. Guided by the idea of simplicity and beauty, it designs clothing and accessories that express a soft yet strong femininity.
| Designer | Lulu Cheung |
|---|---|
| Base | Hong Kong |
| Concept | Simplicity and beauty |
| Tokyo Collection | 2005 |
| Website | lulucheung.com |
What is LU LU CHEUNG?
LU LU CHEUNG is the womenswear label of Hong Kong designer Lulu Cheung. The label is rooted in Hong Kong, where it has built a loyal local following through its own boutiques.
Products and positioning
The brand's concept is simplicity and beauty. Its design approach sets out to express the soft yet strong character of women, favouring clean, understated pieces over decoration.
- Women's clothing
- Accessories and other fashion pieces
- Collections shaped by a soft yet strong aesthetic
In 2005 the label joined the Tokyo Collection, presenting its work to an international audience in Japan.
Distribution
LU LU CHEUNG operates its own retail stores in prime Hong Kong locations, including Central. Beyond Hong Kong, the label has been sold through selected shops in mainland China, the United States and the United Kingdom.
Why it matters
Lulu Cheung belongs to the generation of designers who built an independent Hong Kong fashion scene alongside the city's manufacturing industry. Her label's long running presence and its minimalist, woman centred design show how Hong Kong designers have created distinctive identities and loyal local followings while reaching buyers abroad.
Frequently asked questions
Who is behind LU LU CHEUNG?
LU LU CHEUNG is the womenswear label of Hong Kong designer Lulu Cheung.
Where can you buy LU LU CHEUNG?
The label has its own stores in Hong Kong, including in Central, and has been sold through selected shops in mainland China, the US and the UK.