5cm
I.T · Hong Kong
5cm is a Hong Kong fashion label owned by the retail group I.T. It is one of the group's in-house brands and is sold through its own standalone stores as well as I.T's network.
| Parent | I.T |
|---|---|
| Origin | Hong Kong |
| Format | Standalone 5cm stores |
| Sister brands | izzue, b+ab, CHOCOOLATE |
| Website | ithk.com |
What is 5cm?
5cm, also written FIVE CM, is a fashion brand from Hong Kong and one of the in-house labels of I.T, the Hong Kong fashion retail group. I.T operates individual stores for several of its sub-brands, and 5cm is among those with its own dedicated shops.
The parent group
I.T was founded in Hong Kong in November 1988 by brothers Sham Kar Wai and Sham Kin Wai, who started out distributing hard-to-find international labels. The group is headquartered in Wong Chuk Hang, Hong Kong, and has a large presence across Asia.
Products and positioning
Within I.T's portfolio, 5cm sits alongside other in-house labels such as:
- izzue
- b+ab
- CHOCOOLATE
- tout à coup and fingercroxx
These brands complement the international designer labels that I.T distributes, giving the group its own collections for the Hong Kong and wider Asian market.
Why it matters
5cm reflects the multi-brand retail model typical of Hong Kong fashion groups, where a distributor of international labels builds its own brands to serve local customers through standalone stores.
Frequently asked questions
Who owns 5cm?
5cm is an in-house brand of the Hong Kong fashion retail group I.T.
Where is 5cm from?
5cm is a Hong Kong fashion label.