29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

I.T: all brands

The 2 brands of I.T in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

:CHOCOOLATE: :CHOCOOLATE is a Hong Kong casual and streetwear label owned by the retail group I.T. It makes unisex, print-driven everyday clothing such as graphic tees, hoodies, sweatshirts, trousers and outerwear at accessible prices.

5cm: 5cm is a Hong Kong fashion label owned by the retail group I.T. It is one of the group's in-house brands and is sold through its own standalone stores as well as I.T's network.

All brands