G.O.D.
G.O.D. (Goods of Desire) is a Hong Kong lifestyle brand founded in 1996 by architect Douglas Young. It makes fashion, home accessories and gifts with a playful take on Hong Kong culture.
| Founded | 1996, Hong Kong |
|---|---|
| Founder | Douglas Young |
| Full name | Goods of Desire |
| Hong Kong stores | Five (2023) |
| Website | god.com.hk |
What is G.O.D.?
G.O.D., short for Goods of Desire, is a lifestyle brand from Hong Kong founded in October 1996 by Douglas Young, an architect by training who also serves as chief executive.
Products and positioning
The brand designs most of its products in house, across:
- Fashion and apparel
- Home accessories
- Premium gifts
Its signature is a tongue-in-cheek interpretation of Hong Kong design and culture, mixing past and present influences such as Double Happiness characters, retro local packaging, 1950s advertising and Chinese chess.
Distribution
G.O.D. operates its own stores in Hong Kong, including a shop on Hollywood Road in Central, with five locations in the city as of 2023. Several earlier stores have closed. Its products have also been sold wholesale or under licence in cities including London, New York, Sydney, Shanghai, Taipei and Singapore.
Why it matters
G.O.D. is one of the best known examples of a brand built around Hong Kong's local visual identity, turning everyday cultural references into design led fashion and homeware for both residents and visitors.
Frequently asked questions
Who founded G.O.D.?
G.O.D. was founded in Hong Kong in 1996 by architect Douglas Young.
What does G.O.D. sell?
G.O.D. sells fashion, home accessories and gifts inspired by Hong Kong culture.