14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Hobbs London

United Kingdom

Hobbs is a British womenswear brand established in Hampstead, London, in 1981. It began as a small shoe label and now sells dresses, coats, workwear, occasionwear, accessories and more.

Facts
Founded1981
OriginHampstead, London
Operating companyHobbs Limited
CategoryWomenswear and accessories
Websitehobbs.com
Segment
Premium
Categories
WomenswearFootwearBagsAccessoriesJewellery
Sales channels
Own storesE-commerce

What is Hobbs?

Hobbs is a British womenswear brand established in 1981 in Hampstead, London. It began as a small shoe label, and the operating company, Hobbs Limited, is based in London.

Products and positioning

The brand sells women's clothing and accessories. Its range includes dresses, coats, workwear, occasionwear, shoes, bags, jewellery and cashmere. Occasionwear, and dresses in silk for special occasions in particular, features prominently in its own storytelling.

Distribution

Hobbs sells through its own website and through a network of stores that customers can locate on its store finder. Company documents on its website refer to TFG Brands (London) Limited.

Why it matters

Hobbs is among the longer-established British contemporary womenswear names. Its development from a small shoe label into a full womenswear brand covering workwear, occasionwear and accessories is typical of how British high street and premium labels have broadened their ranges over the decades.

Frequently asked questions

Where is Hobbs from?

Hobbs is a British brand established in 1981 in Hampstead, London.

What does Hobbs sell?

Hobbs sells women's clothing and accessories, including dresses, coats, workwear, occasionwear, shoes, bags, jewellery and cashmere.

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