SEM PER LEI
SEM PER LEI is a German womenswear label founded by Sabine and Peter Lohèl. It designs timeless, feminine collections in high-quality materials, sold through retail partners.
| Founders | Sabine and Peter Lohèl |
|---|---|
| Country | Germany |
| Anniversary | 35 years in 2026 |
| Model | Wholesale through retail partners |
| Website | sem-per-lei.com |
What is SEM PER LEI?
SEM PER LEI is a German womenswear label founded by Sabine Lohèl and her husband Peter Lohèl. The company marks 35 years in business in 2026.
Products and positioning
The brand focuses on quality and longevity. Its stated aim is to offer women clothes they enjoy wearing for many years. The collections combine:
- Timeless elegance
- High-quality materials
- Feminine silhouettes
- An Italian touch
Its products are carried by premium retailers such as Breuninger.
Distribution
SEM PER LEI works through retail partners. During the pandemic, the company deliberately chose not to build its own online shop so as not to compete with the stores that sell its collections.
Generational change
Founder Sabine Lohèl is handing responsibility to her daughter Anna, who joined the company after working elsewhere. Sabine has said she wants to give Anna room to shape the business, with the brand's values remaining while their interpretation can evolve.
Why it matters
SEM PER LEI is a clear example of a family-owned German brand committed to the wholesale model, and of the succession questions many mid-sized fashion companies now face.
Frequently asked questions
Who founded SEM PER LEI?
SEM PER LEI was founded by Sabine Lohèl and her husband Peter Lohèl.
Does SEM PER LEI have an online shop?
The company chose not to build its own online shop so as not to compete with its retail partners.