Von&Zu
Von&Zu is a German womenswear brand based in Gemünden in Lower Franconia. The family business makes compact collections of combinable, fashion-forward pieces sold mainly through independent boutiques.
| Base | Gemünden, Lower Franconia, Germany |
|---|---|
| Owners | Magdalena Cromme and Eva-Maria Czerny |
| Collection size | About 60 pieces |
| Main channel | Independent boutiques |
| Website | von-zu.de |
What is Von&Zu?
Von&Zu (also written VONZU) is a German womenswear label based in Gemünden, Lower Franconia. The business was started by the grandmother of the current owners and is now run in its third generation by the sisters Magdalena Cromme and Eva-Maria Czerny.
Products and positioning
The brand offers a complete collection of combinable pieces with a fashion-forward look and a sense of luxury. Each range comprises around 60 products, with no basics and no stock programme. Rather than targeting age groups, Von&Zu designs for what it calls style groups, aiming to help women look right for any occasion without having to reinvent their wardrobe.
On sustainability, the company follows a simple rule: only what has been ordered is produced.
Distribution
Von&Zu sells mainly through owner-operated boutiques, which it regards as the future of fashion retail. Partners named in trade coverage include:
- GA Selected Women in Detmold
- Grasegger in Garmisch
- The Isolde boutiques in Koblenz
- Bader in Obermaiselstein, which carries an exclusive Von&Zu programme
The collections are shown at the SALT fair in Salzburg and SUPREME in Munich, and through Rudnick Agency showrooms in Düsseldorf and Hamburg.
Why it matters
Von&Zu is an example of a family-owned German brand built around specialist retail and made-to-order production rather than large stock volumes.
Frequently asked questions
Where is Von&Zu from?
Von&Zu is a German womenswear brand based in Gemünden in Lower Franconia.
Who runs Von&Zu?
The family business is run in its third generation by sisters Magdalena Cromme and Eva-Maria Czerny.