Smith & Soul
Ultimo Fashion Group · Germany
Smith & Soul is a German womenswear label from the Mönchengladbach based Ultimo Fashion Group. It designs contemporary women's clothing such as dresses, sold through fashion retailers and department stores.
| Parent group | Ultimo Fashion Group |
|---|---|
| Headquarters | Mönchengladbach, Germany |
| Category | Womenswear |
| Retail concept | Soul Studio shop in shop |
| Website | smith-and-soul.com |
What is Smith & Soul?
Smith & Soul is a contemporary womenswear brand from Germany. The label belongs to the Ultimo Fashion Group, based in Mönchengladbach, whose managing director is Nelvesa Muminovic.
Products and positioning
The brand designs womenswear for the premium segment of German fashion retail, with dresses among its most visible pieces. Its collections are sold by department stores such as Breuninger in Germany and Switzerland.
Distribution
Smith & Soul has traditionally reached customers through wholesale partners. The brand then began building dedicated shop areas with retailers under a concept called the Soul Studio, designed by the shopfitting company Konrad Knoblauch:
- The first Soul Studio opened in the Modern Woman area on the ground floor of Modehaus Baltz in central Bochum
- The shop area covers around 30 square metres
- The medium term goal set for the concept is 50 shops
Baltz, a long standing retail partner of the brand, was the first to host the concept, with further partners planned.
Why it matters
Smith & Soul illustrates a common route for German wholesale brands: moving from rails in multi brand stores to controlled shop in shop areas that give the label a stronger presence at the point of sale.
Frequently asked questions
Who owns Smith & Soul?
Smith & Soul is a label of the Ultimo Fashion Group, based in Mönchengladbach, Germany.
Where can I buy Smith & Soul?
Smith & Soul is sold through fashion retailers and department stores such as Breuninger, and in Soul Studio areas such as the one at Modehaus Baltz in Bochum.