IMAIMA
IMAIMA is a Berlin womenswear label that pairs contemporary urban silhouettes with traditional embroidery and hand-woven fabrics. Its garments are made with artisans in Jaipur, India.
| Founder | Bahhareh Karimi |
|---|---|
| Base | Berlin, Germany |
| Production | Artisans in Jaipur, India |
| Focus | Womenswear |
| Website | iimaima.com |
What is IMAIMA?
IMAIMA is a womenswear brand from Berlin that draws on the city's culture while working with craft traditions from India. It was founded by Bahhareh Karimi, who also leads the label as director.
Products and positioning
The collections combine contemporary, one-of-a-kind silhouettes and urban styles with traditional Middle Eastern style embroidery. Typical features include:
- Hand-woven fabrics and natural materials such as 100% cotton
- Azo-free colours
- Some designs released in limited quantities
The result is a contemporary wardrobe in which the craft element is visible in the cloth and the decoration rather than added as a trend detail.
Production
IMAIMA works with local artisans in Jaipur, India. The brand pursues a zero-waste approach by using leftover fabric for smaller creations or for future collections, so that offcuts stay within the product cycle.
Why it matters
IMAIMA is an example of a small European label building its identity on a direct relationship with artisan producers. Its model links a Berlin design base with Indian handcraft and places material choices and waste reduction at the centre of the brand.
Frequently asked questions
Where is IMAIMA from?
IMAIMA is a womenswear brand from Berlin, Germany, that produces with artisans in Jaipur, India.
Who founded IMAIMA?
IMAIMA was founded by Bahhareh Karimi, who also leads the label as director.