Aybi
Germany
Aybi is a womenswear label from Munich, Germany, launched in 2017 by designer Aysen Bitzer Bourak. The company behind it is United Women GmbH.
| Founded | 2017 |
|---|---|
| Founder | Aysen Bitzer Bourak |
| Company | United Women GmbH |
| Base | Munich, Germany |
What is Aybi?
Aybi is a womenswear label based in Munich, Germany. It was launched in 2017 by Aysen Bitzer Bourak, who had previously been creative director of the label 0039 Italy. German trade title TextilWirtschaft reported the launch in June 2017.
History
According to that report, Bitzer Bourak founded the company together with a private shareholder from outside the fashion industry. The operating company is United Women GmbH, located in Munich. The collection carries her initials in the brand name.
The launch followed her departure from 0039 Italy, a women's fashion label with which she had been associated as creative director.
Why it matters
Aybi is an example of a designer-led German womenswear start-up of the late 2010s, backed by a private investor rather than a larger fashion group. The launch report does not give details on pricing or distribution, so those points are not covered here. Readers should treat the 2017 launch report as the main documented source on the label's origins.
Frequently asked questions
Where is Aybi from?
Aybi is from Munich, Germany, where its operating company United Women GmbH is based.
Who founded Aybi?
Aybi was founded by designer Aysen Bitzer Bourak, formerly creative director of 0039 Italy, together with a private shareholder.