OSKA
OSKA is a German womenswear label from Munich, founded in 1997. It designs individual, timeless women's clothing in two collections a year and sells through around 70 label shops and hundreds of independent retailers worldwide.
| Founded | 1997 |
|---|---|
| Owner | Helmut Bayer |
| HQ | Dirnismaning and Munich, Germany |
| Label shops | About 70 worldwide |
| Sister label | ISCHIKO |
| Website | oska.com |
What is OSKA?
OSKA is a womenswear brand from the Munich area. The business began in 1997 with the founding of OSKA Textilvertriebs GmbH and has produced two collections a year since 1998. Helmut Bayer is sole owner and managing director of the group, which employs about 250 people.
Products and positioning
OSKA is known for distinctive, timeless design and high quality, with individuality at the centre of its approach. Collections include dresses, blouses, knitwear, jackets, trousers, skirts, shirts, outdoor and travelwear, with denim and linen added in spring and summer. The company runs its own dye works for colour development, and most production is carried out by two partner companies in the Czech Republic. The group also sells the ISCHIKO label.
Distribution
OSKA has about 70 label shops worldwide, complemented by hundreds of independent retailers and online shops, and its own online store. The registered office and central administration are in Dirnismaning near Garching, while design, sales and production control are based in a restored Art Nouveau industrial building in Munich's Schwabing district.
Why it matters
OSKA shows how an owner managed German label can build an international mono-brand network while keeping colour development and production control close to home.
Frequently asked questions
Where is OSKA from?
OSKA is a German brand based near Munich, with its design studio in Munich's Schwabing district.
Who owns OSKA?
Helmut Bayer is the sole owner and managing director of the OSKA group.