WERNER CHRIST
WERNER CHRIST is a German luxury leatherwear brand known for leather, suede and shearling outerwear. The family company, now in its third generation, sells through its own stores and upscale specialty retailers.
| Origin | Germany |
|---|---|
| Specialism | Leather, suede and shearling outerwear |
| Ownership | Family business, third generation |
| Distribution | Own stores and specialty retail |
| Website | christ.eu |
What is WERNER CHRIST?
WERNER CHRIST is a German luxury leatherwear brand specialising in outerwear made from leather, suede, lambskin and shearling. The family company is now run by its third generation, with Katharina Christ-Schmid among those leading the business.
Products and positioning
The brand focuses on soft, refined leather outerwear. Styles have included:
- Suede and lambskin coats
- Nappa lambskin bomber jackets
- Fur and shearling lined topcoats
- Women's leather and shearling pieces
In the US market the menswear range has been priced at roughly 750 to 3,000 US dollars, consistent with its luxury positioning.
Distribution
WERNER CHRIST is well established in Europe, with its own mono-brand stores in Germany, including in Berlin, and stockists such as Lodenfrey in Munich and Harry Rosen in Canada. The brand made its first US trade show appearance at Project New York in 2018, targeting upscale men's specialty stores, and also sells through its own online store.
Why it matters
WERNER CHRIST is an example of a multigenerational German specialist that has built a premium international reputation by focusing on a single material category and combining own retail with selective wholesale.
Frequently asked questions
What is WERNER CHRIST known for?
WERNER CHRIST is known for luxury leather, suede and shearling outerwear such as lambskin coats and bomber jackets.
Where is WERNER CHRIST from?
WERNER CHRIST is a German family company, now in its third generation, with mono-brand stores in Germany.