XUMU
XUMU is a Berlin fashion label founded by Batuhan Dalci and Melih Bilgin that launched its first collection in 2019. It makes oversized, one-size puffer and plush coats designed for women and men.
| Base | Berlin, Germany |
|---|---|
| Founders | Batuhan Dalci, Melih Bilgin |
| First collection | 2019 |
| Signature product | Oversized giant puffer coats |
| Website | xumu.de |
What is XUMU?
XUMU is a German outerwear label based in Berlin, created by designers Batuhan Dalci and Melih Bilgin. It presented its first collection in Berlin in summer 2019 and launched worldwide in August of that year.
Products and positioning
The brand is built around oversized coats, especially giant puffers and plush styles. The designs are one size fits all and genderless, worn by women and men alike, and can be combined with separate accessories.
- Debut autumn-winter 2019-20 collection of eight coats, including Volodimen, Sultana, Bess, Pucelle and Hardknud
- Embellished pieces such as the Sultana coat with Swarovski crystals
- Later giant puffer collections with new styles and remastered bestsellers
XUMU has also released other products, including face masks.
Distribution
At launch the coats were sold through the brand's own online store and selected department stores in markets including the USA, the UK, France, Germany, Italy, Japan, South Korea and Turkey.
Why it matters
XUMU is an example of a young Berlin label that built its identity on a single, highly recognisable product category, the statement puffer coat, and a genderless sizing model.
Frequently asked questions
Who founded XUMU?
XUMU was founded by designers Batuhan Dalci and Melih Bilgin in Berlin.
What is XUMU known for?
XUMU is known for oversized, one-size giant puffer coats designed for women and men.