Simon Miller
Simon Miller is a Los Angeles based lifestyle brand that began with men's denim and became known for sculptural handbags such as the Bonsai bag. It now sells womenswear, shoes, bags and accessories.
| Headquarters | Los Angeles |
|---|---|
| Creative directors | Chelsea Hansford and Daniel Corrigan |
| Signature product | Bonsai bag |
| Origins | Men's denim |
| Website | simonmillerusa.com |
What is Simon Miller?
Simon Miller describes itself as a modern American lifestyle brand based in Los Angeles. Its creative direction has been led by Chelsea Hansford and Daniel Corrigan.
History
The label started with a small men's denim collection, with fabrics sourced mainly from Japan and some from Italy and American cotton mills. Hansford was brought in to build the women's line. In late 2017 the team consolidated in a downtown Los Angeles studio.
The Bonsai bag, launched online at the end of 2015, became a breakthrough product, and the brand's bucket bag also gained a cult following. The bags are made in France from French leather.
Products and positioning
The current range covers:
- Dresses, tops, shirting, trousers, skirts, knitwear and outerwear
- Swimwear
- Sandals, heels, flats and clogs
- Bags, jewellery and sunglasses
The brand has also explored furniture collaborations and presents collections with attention to interiors and lifestyle rather than product alone.
Why it matters
Simon Miller is a case of a denim label reinventing itself through a hero accessory, using a distinctive bag to build recognition for a broader lifestyle offer.
Frequently asked questions
Where is Simon Miller from?
Simon Miller is a Los Angeles based brand. Its bags are made in France.
What is Simon Miller known for?
Simon Miller is best known for its Bonsai bag and bucket bags. It started as a denim label and now sells clothing, shoes and accessories.