Bella Dahl
EMJ Apparel Group · United States
Bella Dahl is a Los Angeles womenswear label known for jeans and soft tops. It was reintroduced under the ownership of Kerry Jolna, president of EMJ Apparel Group.
| Owner | EMJ Apparel Group (Kerry Jolna, president) |
|---|---|
| Based in | Los Angeles, United States |
| Core products | Jeans and tops |
| Reported retailers (2012) | About 600 |
What is Bella Dahl?
Bella Dahl is a Los Angeles contemporary womenswear brand. A 2012 trade article described its clothing as designed and made in Los Angeles, and reported that Kerry Jolna, president of EMJ Apparel Group, owns the brand and had reintroduced it the previous year.
Products and positioning
The range centres on jeans and tops, with the article citing super soft fabrications and unusual wash treatments, and a lightweight denim shirt as one example.
Distribution
The same article reported distribution through about 600 retailers, including Bergdorf Goodman, Bloomingdale's, Nordstrom, Kitson and E Street Denim, and sales in Japan, Europe, Canada and Australia.
Why it matters
Bella Dahl shows a relaunched contemporary label rebuilding wholesale distribution through department and specialty stores. The brand's selling points in that article were softness of fabric and distinctive washes, which suit its focus on denim and casual tops.
Frequently asked questions
Where is Bella Dahl from?
Bella Dahl is a Los Angeles brand, with clothing described as designed and made in Los Angeles.
What does Bella Dahl sell?
It sells women's jeans and soft tops, including lightweight denim shirts.