DL1961
DL1961 is a premium denim brand founded in 2008. It is family-owned and oversees production from fibre to finished garment.
| Founded | 2008 |
|---|---|
| Ownership | Family-owned |
| Category | Premium denim |
| Signature fabric | XFIT LYCRA |
| Website | dl1961.com |
What is DL1961?
DL1961 is a premium denim brand founded in 2008. It is a family-owned company that says sustainability is at the core of what it does, and it describes each pair of jeans as an example of state-of-the-art denim production.
Products and positioning
The brand oversees the entire process from fibre to finished garment and puts its emphasis on fabric and sustainability technologies. Its range centres on denim for women and men.
- Premium jeans in a range of fits
- Jumpsuits and easygoing styles
- A maternity line
A signature material is XFIT LYCRA, a patented fabric built from cotton-wrapped Lycra thread intertwined with polyester, which the brand uses to combine stretch with a classic denim look.
Distribution
DL1961 is a global premium denim brand carried in hundreds of stores, and it exhibits at trade fairs such as Pitti Immagine Bimbo.
Why it matters
The brand is an example of how contemporary denim labels compete on proprietary fabrics and control of the production chain rather than on heritage alone.
Frequently asked questions
When was DL1961 founded?
DL1961 was founded in 2008 as a premium denim brand.
What does DL1961 sell?
DL1961 sells premium denim, including jeans, jumpsuits and a maternity line, made with its XFIT LYCRA fabric.