Diega
Diega is a French womenswear brand created by Carole Petit, starting from a men's shirt redesigned for women. It makes loose, unstructured clothing in Italian fabrics and natural fibres.
| Founder | Carole Petit |
|---|---|
| Country | France |
| Starting point | A men's shirt redesigned for women |
| Stockists | More than 500 stores worldwide |
| Website | diega.fr |
What is Diega?
Diega is a French women's fashion brand, founded and created by Carole Petit, who had previously spent more than ten years at other brands. It has a Paris boutique and a history of about 21 years.
History
The brand began with a men's shirt redesigned for women, an idea that still shapes its androgynous silhouette.
Products and positioning
Diega offers refined, timeless clothing for cosmopolitan women in a French chic style. Pieces are loose and unstructured, with soft, muted colours in brown and grey tones and a washed, vintage feel.
- Shirts and blouses
- Jackets and pants
- Dresses
- Linen, silk, cashmere and baby alpaca
- Italian fabrics and prints
Distribution
The brand is sold in more than 500 stores worldwide, alongside its own Paris boutique.
Why it matters
Diega shows how a small French house can build international wholesale reach on one clear idea, the masculine wardrobe reinterpreted for women.
Frequently asked questions
Who founded Diega?
Diega was founded by Carole Petit, who earlier worked for more than ten years at other fashion brands.
What does Diega sell?
Diega sells women's shirts, jackets, pants, dresses and blouses in natural fabrics, often Italian-sourced.