IKKHO
IKKHO is a London-based womenswear label founded by Ankita Khoje. It designs refined, timeless clothing with research-driven fits for women over 40.
| Founder | Ankita Khoje |
|---|---|
| Base | London, United Kingdom |
| Target customer | Women over 40 |
| Website | ikkho.co |
| Website | ikkho.co |
What is IKKHO?
IKKHO is a womenswear brand from the United Kingdom, based in London and founded by Ankita Khoje. The label sets out to make fashion that meets women where they are, with a particular focus on women over 40, a customer group often overlooked by contemporary fashion brands.
Products and positioning
IKKHO's collections are built around refined silhouettes and timeless styles rather than fast-moving trends. The defining element is fit: the brand describes its patterns as research-driven, developed to address how women's bodies and needs change over time, so that garments are comfortable and flattering without compromising on style.
- Womenswear with refined silhouettes
- Research-driven fits for women over 40
- Timeless rather than trend-led design
Distribution
The brand sells through its own website, ikkho.co, following a direct-to-consumer approach that allows it to communicate its fit philosophy directly to its customers.
Why it matters
IKKHO is part of a growing group of founder-led labels that design specifically for midlife women, treating fit research as a core product feature and addressing a sizeable customer segment with purchasing power.
Frequently asked questions
Who founded IKKHO?
IKKHO was founded by Ankita Khoje.
Who is IKKHO designed for?
IKKHO designs womenswear with research-driven fits aimed at women over 40.