9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Blue Nude

United Kingdom

Blue Nude is a London womenswear label launched in 2021 by Katarina Protsack. It makes sustainable clothing in collections developed with visual artists.

Facts
Founded2021
FounderKatarina Protsack
HeadquartersLondon, United Kingdom
CategoryWomenswear
ProductionMade in the UK
Segment
Premium
Categories
Womenswear
Sales channels
E-commerce

What is Blue Nude?

Blue Nude is a London fashion label that makes sustainable womenswear. The retailer Gather and See describes it as the London label painting slow fashion in colour. The name comes from Henri Matisse's Blue Nudes, the cut paper collages made late in his life.

History

The brand launched in 2021 and was founded by Katarina Protsack, who moved to London from rural Canada more than a decade earlier and previously worked as a fashion buyer.

Products and positioning

  • Womenswear released in collections developed with visual artists, such as Vida Privada and Tarantula.
  • Designs made in the founder's studio in East London.
  • From the Vida Privada collection, everything is made in the UK.

Why it matters

Blue Nude combines small batch local production with artist collaboration, a model common among independent London labels. The source does not list other product categories.

The brand is also listed among London Fashion Week designers, and Gather and See, a retailer, runs a profile series on it, so the label appears in both fashion week and independent retail contexts.

Frequently asked questions

Who founded Blue Nude?

Katarina Protsack founded Blue Nude, which launched in 2021.

Where is Blue Nude from?

Blue Nude is a London label, with designs made in an East London studio.

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