14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

HotSquash

United Kingdom

HotSquash is a London womenswear brand that designs and produces its clothing in the United Kingdom, with an online store as its main shop window.

Facts
CountryUnited Kingdom
Based inLondon
CategoryWomenswear and accessories
ProductionDesigned and made in the UK
Websitehotsquash.com
Segment
Premium
Categories
WomenswearAccessoriesBags
Sales channels
E-commerce

What is HotSquash?

HotSquash is a womenswear brand based in London. It describes its range as luxury womenswear that is designed and produced in the UK, using premium fabrics.

Products and positioning

The core of the range is dresses and jumpsuits, with a strong focus on occasion dressing. Dress styles run from maxi, midi and knee-length cuts to wrap, sequin, lace and velvet designs, including wedding guest styles. Jumpsuits are offered in wide leg, party, day, sleeveless and workwear versions.

  • Dresses in many lengths and fabrics
  • Jumpsuits for day and evening
  • Tops, blouses, skirts, trousers and shorts
  • Jackets and blazers
  • Accessories such as bags, socks, slippers and hair accessories

Distribution

HotSquash sells through its own website, with prices in pounds sterling, free delivery and returns within the UK, and shipping to a range of other countries. The brand says it aims to reduce its environmental impact and mentions recycled materials and eco-friendly fabrics in its collections.

Why it matters

The brand is an example of a small UK label that keeps design and production in its home market and sells direct to consumers online.

Frequently asked questions

Where is HotSquash from?

HotSquash is a London-based womenswear brand that designs and produces its clothing in the UK.

What does HotSquash sell?

It sells womenswear, mainly dresses and jumpsuits, plus tops, skirts, trousers, jackets and accessories such as bags and socks.

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