Haupt
Haupt is a German shirt label headquartered in Lippstadt. Trade press describes the company as a shirt specialist focused on men's shirts.
| Origin | Germany |
|---|---|
| Headquarters | Lippstadt, Germany |
| Category | Men's shirts |
| Product manager appointed | Sascha Randack, February 2019 |
| Website | haupt.fashion |
What is Haupt?
Haupt is a German shirt label headquartered in Lippstadt, in North Rhine-Westphalia. The German fashion trade magazine Textilwirtschaft calls the company a shirt specialist, a position that reflects a collection built almost entirely around shirts for men.
Products and positioning
Haupt's collections are organised around shirts in business and casual styles, in plain and patterned fabrics. The shirts are cut in fits that include a fashion fit, and many are labelled as made in Germany and Poland.
- Business shirts
- Casual shirts
- Checked, geometric and plain patterns
Distribution
Haupt sells principally through retail partners. The company recruits product management expertise from the retail side: in February 2019 it named Sascha Randack, previously senior buyer and collection manager at Peek & Cloppenburg Düsseldorf, as its new product manager, succeeding Lutz Schira.
Why it matters
A dedicated shirt specialist is relatively rare in German menswear. Haupt's focus lets it concentrate on fabric, fit and collection planning for a single garment category, and its appointments show a close link with the German fashion retail sector.
Frequently asked questions
Where is Haupt from?
Haupt is a German shirt label headquartered in Lippstadt.
What does Haupt sell?
Haupt sells men's shirts, in business and casual styles.