Frapp
Via Appia Mode · Germany
Frapp is a German womenswear label based in Erlangen and part of Via Appia Mode. It is known for women's knitwear and shirts delivered in monthly flash programmes alongside never out of stock basics.
| Headquarters | Erlangen, Germany |
|---|---|
| Parent company | Via Appia Mode GmbH |
| Focus | Knitwear and shirts |
| Sizes | Up to 50 |
| Website | frapp.de |
What is Frapp?
Frapp is a German womenswear (DOB) label based in Erlangen. It belongs to Via Appia Mode GmbH, also of Erlangen, and sits alongside the Via Appia label in the group's portfolio.
History
Frapp started out as Frapp Textil-Design- und Handelsgesellschaft in Sindelfingen. Key stages include:
- July 1999: managers of Brandt Ecco acquire dibari and Frapp
- 2002: the DOB line is set to be discontinued, then revived around eight months later
- Via Appia takes over the Frapp brand rights after dibari ceases its collections
- September 2004: a partnership concept starts with 37 stores of retailer Wöhrl
Products and positioning
The label concentrates on women's knitwear and shirts, delivered monthly in flash programmes and complemented by never out of stock basics. Its sporty womenswear line is offered in extended sizes up to size 50, which makes it relevant for retailers serving a broad range of figures.
Distribution
Frapp is sold mainly through independent fashion retailers in Germany, partnership concepts with larger retailers, and online platforms such as Zalando.
Why it matters
Frapp shows how a mid-market German knitwear label survived ownership changes by joining a larger womenswear group and leaning on fast monthly deliveries for retail partners.
Frequently asked questions
Who owns Frapp?
Frapp belongs to Via Appia Mode GmbH, a womenswear company in Erlangen, Germany.
What does Frapp sell?
Frapp sells women's knitwear and shirts, with monthly deliveries and basics in sizes up to 50.