Farah
Farah is a men's casualwear brand founded in Texas in 1920. It began with workwear such as chambray shirts and denim jeans.
| Origin | Texas, United States |
|---|---|
| Founded | 1920 |
| Category | Menswear |
| Main lines | Gold F menswear, silver F lifestyle |
| Collections | Four a year |
| Website | farah.co.uk |
What is Farah?
Farah is a men's casualwear label with workwear roots. The brand was founded in Texas in 1920 and marked its centenary with its spring and summer 2020 collection.
History
Farah started with chambray shirts and denim jeans. It became a major supplier of khakis to the military during the Second World War and was prominent during the 1950s denim boom and the rise of youth culture.
Products and positioning
The brand runs two main lines and releases four collections a year:
- The Farah menswear collection, with a gold F logo, aimed at 16 to 25 year olds.
- The broader Farah lifestyle line, with a silver F logo.
Items include shirting with revere collars, bowling shirts and pleated trousers.
Distribution
Farah sells through wholesale partners and has had a London store on Earlham Street since late 2018.
Why it matters
Farah is a century-old label that has moved from American workwear to a British-style casual wardrobe while using its archive as a design source.
Frequently asked questions
Where is Farah from?
Farah was founded in Texas in 1920. The brand has a London store on Earlham Street.
What does Farah sell?
Farah sells men's casualwear such as shirts, trousers and jackets, following a heritage that began with workwear.