Pushaoo
Pushaoo is a small hemp apparel and accessories brand based in Los Angeles, United States. It makes clothing, backpacks and accessories from hemp and other sustainable materials under the motto "Hemp Apparel for a Better Tomorrow".
| Base | Los Angeles, United States |
|---|---|
| Main material | Hemp |
| Products | Apparel, backpacks, accessories |
| Motto | Hemp Apparel for a Better Tomorrow |
| Website | pushaoo.com |
What is Pushaoo?
Pushaoo is a Los Angeles-based label that describes itself as "Hemp Apparel for a Better Tomorrow". It is run by Helena, and the business collaborates with rural artisans around the world.
Products and positioning
The brand works mainly with hemp, with some pieces made from bamboo fabric, and positions itself around sustainable materials. Its products include:
Hemp is used across both clothing and carry goods, giving the range a consistent material story, while a hoodie in bamboo fabric extends the offer beyond hemp. Production relies on collaboration with artisans in rural communities rather than large-scale factories.
- Joggers, trousers, shirts and hoodies
- Jackets and long-sleeve tops
- Backpacks, including styles made from Himalayan hemp
- Fanny packs, hemp caps, yoga mat bags and bottle holders
Distribution
Pushaoo sells through its own online shop and has also sold through Etsy since 2020.
Why it matters
Pushaoo is an example of a small, direct-to-consumer label built around a single alternative fibre, in this case hemp, combined with artisan production. Brands of this kind show how natural fibres with a lower environmental profile are being positioned for everyday casual and active wear.
Frequently asked questions
Where is Pushaoo based?
Pushaoo is based in Los Angeles, California.
What does Pushaoo sell?
Pushaoo sells hemp clothing such as joggers, shirts and hoodies, plus hemp backpacks and accessories.