U.S. Polo Assn.
USPA Global · United States
U.S. Polo Assn. is the official sport-inspired clothing and accessories brand of the United States Polo Association. Managed by USPA Global, it sells menswear, womenswear and childrenswear worldwide through licensing partners.
| Owner | United States Polo Association |
|---|---|
| Managed by | USPA Global |
| Model | International licensing |
| India partner | Arvind Fashion, since 2007 |
| Website | uspoloassn.com |
What is U.S. Polo Assn.?
U.S. Polo Assn. is the official, sport-inspired lifestyle clothing and accessories brand of the United States Polo Association, the governing body for polo in the United States. The brand is managed by USPA Global.
Products and positioning
The range covers apparel and accessories for men, women and children, built around casual classics.
- Polo shirts and oxford shirts
- Denim, sweaters and jackets
- T-shirts and accessories
Its imagery draws on the sport of polo, and the association's National Polo Center in Palm Beach County, Florida, connects the brand to the game itself.
Distribution
USPA Global works with international partners under licensing agreements, which handle manufacturing and retail in their markets. India is a prominent example: a licensing agreement with Arvind Fashion signed in 2007 grew from a few stores to more than 400, supported by a dedicated Indian website.
Why it matters
U.S. Polo Assn. is a reference case for licensing in fashion, showing how a sports body can turn its name into an international apparel brand while partners carry production and retail risk.
Frequently asked questions
Who owns U.S. Polo Assn.?
The brand is the official brand of the United States Polo Association and is managed by USPA Global.
What does U.S. Polo Assn. sell?
It sells sport-inspired apparel and accessories for men, women and children, including polos, denim, oxford shirts and sweaters.