Steady Clothing
Steady Clothing is a Californian maker of vintage inspired apparel, founded in 1994. It is best known for 1950s style bowling shirts and also produces womenswear, accessories and custom shirts.
| Founded | 1994 |
|---|---|
| Headquarters | Anaheim, California |
| Signature product | Bowling shirts |
| Production | Made in the USA |
| Website | steadyclothing.com |
What is Steady Clothing?
Steady Clothing is an American manufacturer and distributor of vintage inspired apparel, with a strong following in the rockabilly scene. The company was founded in 1994 in Southern California and today operates from Anaheim, California. It describes its clothing as made in the USA.
Products and positioning
The brand built its name on men's 1950s style bowling shirts, often with contrast panels, and became known for picture buttons, in which a small photographic image is pressed into each button. The range has since broadened:
- Bowling shirts, flannels, western and work shirts and jackets for men
- Tops, bottoms, dresses and tees for women
- Children's tees
- Accessories such as brooches, pins, earrings, scarves and bags
- Custom shirts for bulk orders
Womenswear was already an important part of the business in the early 2000s, and the brand has produced merchandise and stage outfits for the musician Brian Setzer.
Distribution
Steady Clothing sells through its own online shop and supplies boutiques via wholesale. In the early 2000s it was carried by around 600 boutiques across the United States.
Why it matters
The brand shows how a focused subculture niche, retro and rockabilly dressing, can sustain an independent apparel label for decades through a mix of wholesale and direct sales.
Frequently asked questions
Where is Steady Clothing from?
Steady Clothing is from Southern California and is based in Anaheim. It was founded in 1994.
What does Steady Clothing sell?
It sells vintage inspired clothing, chiefly 1950s style bowling shirts, along with womenswear, children's tees and accessories.