Nautica Competition
Nautica Competition is the sportswear and streetwear diffusion line of the American brand Nautica, dating back to 1996. It reworks Nautica's sailing heritage into men's and women's casualwear such as puffer jackets, shell suits, fleeces and rugby shirts.
| Line dates from | 1996 |
|---|---|
| Parent brand | Nautica |
| Style | Sailing-inspired sportswear |
| Customers | Men and women |
| Website | nauticacompetition.eu |
What is Nautica Competition?
Nautica Competition is the diffusion line of Nautica, the American brand built on nautical and sailing imagery. The Competition line dates back to 1996 and translates the brand's ocean-inspired heritage into everyday sportswear and streetwear.
Products and positioning
The collections draw on nautical embroidery, competitive sailing colours and 1990s sportswear. Typical pieces include:
- Puffer jackets and colour-block outerwear
- Shell suits and track pants
- Fleeces, hoodies and sweatpants
- Striped jerseys and rugby shirts
The Spring/Summer 2021 collection, for example, featured the Antigua puffer jacket with a red lining, the Strake striped jersey and the purple Whipstaff shell suit. Recent campaigns have presented the line through European stylists and models, drawing on a parent brand that has been active for close to 40 years.
Distribution
Nautica Competition is sold through its European online shop and online retailers such as ASOS.
Why it matters
The line is an example of an established American brand using its archive and a dedicated diffusion label to reconnect with streetwear consumers through 1990s nostalgia.
Frequently asked questions
What is Nautica Competition?
Nautica Competition is the sportswear and streetwear diffusion line of Nautica, inspired by competitive sailing and 1990s sportswear.
When did Nautica Competition start?
The Nautica Competition line dates back to 1996.