JILL by JILLSTUART
JILL by JILLSTUART is the secondary line of American designer Jill Stuart, launched in 2007. It is sold exclusively in Japan and South Korea and covers womenswear, bags and accessories.
| Launched | 2007 |
|---|---|
| Founder | Jill Stuart |
| Markets | Japan and South Korea |
| Type | Secondary line |
| Website | jillstuart.com |
What is JILL by JILLSTUART?
JILL by JILLSTUART is a secondary line of the Jill Stuart label, created by the American designer of the same name. It was launched in 2007 and is now exclusive to the Japanese and Korean markets.
Products and positioning
As a diffusion line, it offers a more accessible entry into the Jill Stuart aesthetic. In South Korea the name appears across a range of categories beyond clothing, including:
- Bags such as folding chain cross-body bags and string backpacks
- Women's socks and no-show liners sold in multipacks
Its bags are also resold to Japanese shoppers through cross-border platforms, reflecting demand for the line in both of its markets.
Distribution
The line is distributed in Japan and South Korea, where its hosiery is sold through warehouse retail and its bags through department store and online channels.
Why it matters
JILL by JILLSTUART shows how a Western designer name can be developed into a market specific diffusion brand in East Asia, where local operation allows a broader product range and price structure than the designer's main line.
Frequently asked questions
What is JILL by JILLSTUART?
It is the secondary line of American designer Jill Stuart, launched in 2007 and sold exclusively in Japan and South Korea.
What does JILL by JILLSTUART sell?
It sells womenswear and accessories, including bags such as cross-body bags and backpacks, as well as socks and hosiery in Korea.