Tom Cridland
Tom Cridland is a British menswear brand known for the 30 Year Sweatshirt. It makes durable clothing, handmade in Portugal and sold with a 30 year guarantee.
| Country | United Kingdom |
|---|---|
| Known for | The 30 Year Sweatshirt |
| Production | Portugal |
| Guarantee | 30 years |
| Website | tomcridland.com |
What is Tom Cridland?
Tom Cridland is a British apparel brand named after its founder. It became widely known for The 30 Year Sweatshirt, launched in 2015 as a direct alternative to throwaway fashion.
Products and positioning
The 30 Year Sweatshirt is made from organic cotton using a loopwheeling process intended to help it age well, and it is sold with a 30 year guarantee. The brand presented the guarantee as a wake-up call for fast fashion, encouraging a shift towards more durable clothing. The concept was later extended to other products, including a Christmas jumper with a 30 year guarantee launched in 2016.
Garments are handmade by artisans in rural Portugal.
Profile
The brand has counted Leonardo DiCaprio, Ben Stiller, Brandon Flowers, Robbie Williams and Daniel Craig among its fans. The 30 Year Sweatshirt was launched through a crowdfunding campaign and drew coverage from design, textile and business publications.
Why it matters
Tom Cridland is an early example of a brand built around product longevity and a long-term guarantee, an approach that has become part of the wider debate on durability and overconsumption in fashion.
Frequently asked questions
What is the Tom Cridland 30 Year Sweatshirt?
It is an organic cotton, loopwheeled sweatshirt sold with a 30 year guarantee as an alternative to fast fashion.
Where are Tom Cridland clothes made?
Tom Cridland garments are handmade by artisans in rural Portugal.