Blood Brother
United Kingdom
Blood Brother is a British menswear label known for elevated sportswear, luxury fabrics and urbane tailoring. It has collaborated with Guinness on a capsule collection.
| Country of origin | United Kingdom |
|---|---|
| Segment | Menswear |
| Style | Elevated sportswear with tailoring |
| Collaboration | Guinness SS17 capsule |
What is Blood Brother?
Blood Brother is a contemporary menswear brand that Wonderland magazine describes as a British label.
Products and positioning
The brand's style is described as elevated sportswear combined with luxury fabrics such as velvet and studded leather, and with urbane tailoring. Its range includes bomber jackets, T-shirts, sweaters and trousers.
Collaborations and distribution
In spring 2017 the label released an eight piece SS17 capsule collection with Guinness. The collaboration was sold at a Harrods pop up, in the Blood Brother store and online through the brand's website and Farfetch.
Why it matters
The Guinness capsule shows a small British menswear label using a department store pop up, its own store and an online marketplace together to reach customers.
The brand's collections have also been covered by outlets such as Wonderland, Shortlist and Attitude, which reported on its London Fashion Week Men's showings and the Guinness collaboration. These articles are the main public record of its design direction.
Frequently asked questions
Where is Blood Brother from?
Blood Brother is a British menswear label.
What does Blood Brother sell?
Blood Brother sells contemporary menswear, including bomber jackets, T-shirts, sweaters and trousers.