8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Mos Mosh

Denmark

Mos Mosh is a Danish fashion brand whose legal entity, MOS MOSH A/S, is based in Kolding. FashionUnited lists Kim Hyldahl as founder and 2010 as the founding year. The brand sells womenswear and menswear through its web shop and wholesale partners.

Facts
Founded2010 (per FashionUnited)
FounderKim Hyldahl
Legal entityMOS MOSH A/S
HeadquartersKolding, Denmark (wholesale address)
SegmentPremium and contemporary
Websitemosmosh.com
Segment
Mid-market
Categories
WomenswearMenswearFootwearAccessories
Sales channels
WholesaleE-commerceOwn stores

What is Mos Mosh?

Mos Mosh is a Danish fashion brand. FashionUnited lists Kim Hyldahl as founder, 2010 as the year of foundation and the company MOS MOSH A/S with a wholesale address in Kolding, Denmark. The brand's own website gives no founding date, but describes its fashion as being of high quality and perfect fit, always made with a twist.

Products and positioning

Womenswear is the larger part of the range, and menswear is also offered. The website lists:

  • Women: jeans, trousers, knits, jackets and coats, shirts, blazers, blouses, dresses, skirts and leather
  • Men: shirts, polos, jeans, sweatshirts, knits, jackets, waistcoats and blazers
  • Accessories for both
  • The Mos Mosh Gallery line and the HEYANNO women's label

The brand states that fairness has been a cornerstone of the company since it was founded.

Business model and distribution

Mos Mosh runs an official web shop with a members programme and a stores page, and it has a separate B2B page for retailers. FashionUnited also lists a wholesale collection with sustainable products. The sources consulted do not state revenue, store counts or an owner other than the operating company name, so no parent group is attributed.

Why it matters

Mos Mosh represents a large group of mid-sized Danish labels that serve independent retailers and online customers with accessible, fit-focused wardrobes, outside the fashion weeks that dominate coverage of Scandinavian design.

Frequently asked questions

Where is Mos Mosh from?

Mos Mosh is a Danish brand. Its legal entity, MOS MOSH A/S, lists a wholesale address in Kolding, Denmark.

What does Mos Mosh sell?

Mos Mosh sells womenswear and menswear, including jeans, trousers, knits, jackets and shirts, as well as the Gallery line and the HEYANNO label.

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