9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Crās

Denmark

Crās is a Danish womenswear label offering dresses, tops, outerwear and accessories. It is known for feminine silhouettes, playful prints and collaborations with other designers.

Facts
OriginDenmark
Core categoryWomenswear
CollaborationsOlivia & Alice, Molly&My, Danish Red Cross
Websitecrascph.com
Websitecrascph.com
Segment
Mid-market
Categories
WomenswearAccessoriesSwimwear
Sales channels
E-commerce

What is Crās?

Crās is a womenswear brand with a Danish identity, operating a webshop with a Danish version of its site. Its collections are built around feminine silhouettes, playful prints and statement details.

Products and positioning

The range covers a broad womenswear wardrobe with accessories added to it. Seasonal collections such as From Everyday to Extra are framed around everyday dressing, with dressier pieces for occasions.

  • Dresses, tops and blouses
  • Trousers and bottoms
  • Jackets, coats, trench coats, cardigans, pullovers and blazers
  • Tights, socks and swimwear

Prices on the brand's own shop run from about €29 for tights to about €219 for a jacket, placing it in the mid-market.

Collaborations

Crās runs collaborations with designers and brands including Emmely Moraitis, Molly&My by Sofie Martinusen, Olivia & Alice, Kagetid and Ditte Estrup, as well as a project with the Danish Red Cross.

Why it matters

The label reflects the Scandinavian contemporary segment, where print-led, accessibly priced womenswear is sold mainly through direct and online channels.

Frequently asked questions

Where is Crās from?

Crās is a Danish womenswear brand, with a Danish version of its website.

What does Crās sell?

It sells women's dresses, tops, trousers, outerwear and accessories including tights, socks and swimwear.

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