Kelly Felder
Kelly Felder is a Sri Lankan womenswear fashion retailer based in Colombo. It sells mainly ladies' clothing through its own stores and has expanded abroad, including a flagship in Melbourne.
| Origin | Sri Lanka |
|---|---|
| Base | Colombo |
| CEO (2016) | Ravi Wickramanayake |
| International | Flagship in Melbourne |
| Website | kellyfelder.com |
What is Kelly Felder?
Kelly Felder is a homegrown Sri Lankan fashion brand focused mainly on ladies' wear. It is one of the better-known local fashion retailers in Colombo.
History
By 2016 the brand opened its third store, on Galle Road in Colombo 3, under CEO Ravi Wickramanayake. At the time it also signed up with India's Reliance Group to sell its products through Reliance's online retail arm, as a first step into the Indian market.
Kelly Felder has continued to expand, opening an outlet in Wattala and, more recently, a flagship store in Melbourne, Australia.
Products and positioning
- Womenswear and occasion dresses
- Plans for perfumes, eyewear, swimwear and gymwear
- A planned lingerie line
Distribution
The brand sells through its own stores in Sri Lanka, online, and through its overseas flagship in Melbourne.
Why it matters
Kelly Felder is an example of a Sri Lankan fashion retailer moving from domestic stores into international markets, in a country better known as a garment manufacturing base for global brands.
Frequently asked questions
Where is Kelly Felder from?
Kelly Felder is a Sri Lankan fashion retailer based in Colombo.
What does Kelly Felder sell?
Kelly Felder mainly sells women's clothing through its own stores and online.