14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

DO.NO.MA

Portugal

DO.NO.MA is a Portuguese fashion brand that appeared in 2018. It sells clothing, shoes and fashion accessories for women, men and children from a store in central Porto.

Facts
OriginPortugal
Appeared2018
StoreBaixa district, Porto
RangeWomen, men and children
Websitedonomaworld.com
Segment
Mid-market
Categories
WomenswearMenswearChildrenswearFootwearAccessories
Sales channels
Own stores

What is DO.NO.MA?

DO.NO.MA, also written Donoma, is a clothing brand that appeared in 2018. It describes its identity as a 100% Portuguese fashion concept.

Products and positioning

The brand covers a broad range under one name, offering clothing, shoes and fashion accessories for women, men and children. Its offer runs from formal gala dresses to swimwear, and it lists exclusive dresses and suits among its pieces.

  • Womenswear, including dresses and occasion wear
  • Menswear, including suits
  • Childrenswear
  • Shoes and fashion accessories
  • Swimwear

Distribution

DO.NO.MA trades from a shop on Rua Mouzinho da Silveira in the Baixa district of Porto, listed on the city's Shop in Porto directory. The shop opens Monday to Friday from 9:00 to 19:30 and on Saturdays from 9:00 to 19:00, and is closed on Sundays.

Why it matters

The brand is a small example of a multi-category Portuguese label that keeps a single physical shop in a city centre shopping street as its main point of sale.

Frequently asked questions

Where is DO.NO.MA from?

DO.NO.MA is a Portuguese brand with a shop in the Baixa district of Porto.

What does DO.NO.MA sell?

DO.NO.MA sells clothing, shoes and fashion accessories for women, men and children, from gala dresses to swimwear.

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