29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Sacoor Brothers

Portugal

Sacoor Brothers is a Portuguese clothing brand founded in Lisbon in 1989 by four brothers. It sells upscale men's and women's fashion through more than 100 stores across Europe, the Middle East, Asia and Africa.

Facts
Founded1989
FoundersMalik, Moez, Rahim and Salim Sacoor
HeadquartersLisbon, Portugal
StoresMore than 100
Original nameModas Belize
Websitesacoorbrothers.com
Segment
Premium
Categories
MenswearWomenswearAccessories
Sales channels
Own storesFranchiseE-commerce

What is Sacoor Brothers?

Sacoor Brothers is a privately owned fashion retailer and brand from Lisbon, Portugal. It offers men's and women's clothing positioned at the upper end of the market.

History

The company was founded on 15 November 1989 in the Arroios district of Lisbon by four brothers, Malik, Moez, Rahim and Salim Sacoor. It originally traded as Modas Belize before developing under the family name.

Distribution

Sacoor Brothers has grown into an international store network of more than 100 shops. Its markets include:

  • Portugal, the United Kingdom, Belgium, Romania and Cyprus
  • The United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, Jordan and Lebanon
  • Uzbekistan, Georgia, Malaysia and South Africa

Recognition and partnerships

The brand was named Most Admired International Retailer of the Year for the Middle East in 2016 and won Portugal's Escolha do Consumidor (Consumer's Choice) award in 2017, 2018 and 2019. It has worked with Cristiano Ronaldo, FC Barcelona, actor Joaquim de Almeida and the Portuguese Football Federation.

Why it matters

Sacoor Brothers is one of the few Portuguese fashion brands with a large international retail footprint, and its weight in the Gulf makes it a notable case of a European family business scaling in the Middle East.

Frequently asked questions

Who founded Sacoor Brothers?

Sacoor Brothers was founded in Lisbon in 1989 by four brothers, Malik, Moez, Rahim and Salim Sacoor.

Where is Sacoor Brothers from?

Sacoor Brothers is a Portuguese brand headquartered in Lisbon.

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