29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Quebramar

Portugal

Quebramar is a Portuguese clothing brand founded in 1989 in the coastal town of Cascais. It designs casual menswear, womenswear and accessories inspired by the nautical world.

Facts
Founded1989
OriginCascais, Portugal
StyleNautical-inspired casualwear
Ownership change2017
Websitequebramar.com
Segment
Mid-market
Categories
MenswearWomenswearAccessories
Sales channels
Own storesE-commerce

What is Quebramar?

Quebramar is a Portuguese fashion brand from Cascais, the coastal town west of Lisbon. Its name, meaning breakwater in Portuguese, reflects the maritime identity that runs through its collections.

History

The brand was founded in 1989 in Cascais. In 2017 it was acquired by a group with ties to Brazil and New York, and since then it has pursued international expansion beyond its home market.

Products and positioning

Quebramar draws its inspiration from the nautical universe, combining current trends with a marine look. Its offer covers casual clothing for men and women along with accessories such as belts and footwear, positioned for everyday wear with a coastal, relaxed style.

Distribution

The brand sells through its own stores in Portugal and through its online shop.

Why it matters

Quebramar is one of the Portuguese apparel labels that has built a recognisable identity around a single lifestyle theme, the sea, and its change of ownership in 2017 positioned it as a vehicle for taking a Portuguese casualwear brand to international markets.

Frequently asked questions

Where is Quebramar from?

Quebramar comes from Cascais, a coastal town in Portugal, where it was founded in 1989.

What style is Quebramar known for?

Quebramar is known for casual clothing inspired by the nautical universe, mixing trends with a marine look.

All brands