Eva de Eva
Eva de Eva is a Vietnamese premium womenswear brand. It sells elegant clothing for women through stores across Vietnam and online.
| Country | Vietnam |
|---|---|
| Segment | Premium womenswear |
| Investor | Seedcom (2019 to 2021) |
| Channels | Stores and online |
| Website | evadeeva.vn |
What is Eva de Eva?
Eva de Eva is a Vietnamese fashion brand specialising in premium womenswear. It is one of the established domestic labels in Vietnam's women's fashion market.
History
In 2019 the retail investor Seedcom invested in Eva de Eva as part of a plan to build a portfolio of Vietnamese fashion brands. Seedcom divested in 2021, after which the brand worked with the customer experience platform Insider to strengthen its online business and focused on optimising its store network.
Products and positioning
The brand designs premium clothing for women, presented in seasonal collections with an elegant, refined style.
- Premium womenswear
- Seasonal collections
- Elegant, feminine style
Distribution
Eva de Eva sells through its own stores in cities across Vietnam and through its website.
Why it matters
Eva de Eva's path through investment and restructuring reflects the wider consolidation of Vietnam's domestic fashion sector and the shift of local brands towards online sales.
Frequently asked questions
Where is Eva de Eva from?
Eva de Eva is a Vietnamese premium womenswear brand.
Who invested in Eva de Eva?
Seedcom invested in Eva de Eva in 2019 and divested in 2021.