OWEN
Phu Thai Holdings · Vietnam
OWEN is a Vietnamese menswear brand launched around 2008 and operated by Kowil Fashion within Phu Thai Holdings. It focuses on shirts, suits and trousers and presents itself as a pioneer of technology based fabrics.
| Launched | Around 2008 |
|---|---|
| Operator | Vietnam Kowil Fashion JSC |
| Group | Phu Thai Holdings |
| Core products | Shirts, suits, trousers |
| Website | owen.vn |
What is OWEN?
OWEN is a menswear brand from Vietnam. It is run by Vietnam Kowil Fashion JSC (Công ty Cổ phần Thời trang Kowil Việt Nam), part of Phu Thai Holdings, with offices in Hanoi and Ho Chi Minh City.
History
The brand celebrated its tenth anniversary in 2018. In its early years retailers were reluctant to stock it, and it built its business by adapting its fits, moving to regular and slim cuts to suit customer demand.
Products and positioning
OWEN positions itself as a premium menswear brand that meets international standards, with a focus on shirts, suits and trousers and on new technology based fabrics. The range includes:
- Shirts, blazers, suits, polos, T-shirts and knitwear
- Dress trousers, khakis, jeans and shorts
- Underwear, socks, belts, leather wallets, ties and leather shoes
Distribution
The brand sells through its own store network in Vietnam and its e-commerce site, and has prioritised online sales. A strategic partnership with Japan's Itochu Group was set up to support expansion into Southeast Asia and Japan.
Why it matters
OWEN is one of the domestic brands that has grown Vietnam's branded menswear market, combining local retail with an international manufacturing and trading partner.
Frequently asked questions
Where is OWEN from?
OWEN is a Vietnamese menswear brand operated by Kowil Fashion, part of Phu Thai Holdings.
What does OWEN sell?
OWEN sells menswear, especially shirts, suits and trousers, plus accessories such as belts, wallets, ties and shoes.