Bad Habits
Double Bad · Vietnam
Bad Habits is a Vietnamese streetwear brand based in Ho Chi Minh City, founded by Mai Đức Hoan. It makes streetwear clothing and accessories inspired by Vietnamese culture, from boxy tees and hoodies to cargo and wide-leg trousers.
| Founder | Mai Đức Hoan |
|---|---|
| Company | Double Bad |
| Base | Ho Chi Minh City |
| Category | Streetwear and accessories |
| Website | badhabitsstore.vn |
What is Bad Habits?
Bad Habits is a Saigon-based streetwear label that draws on Vietnamese culture and treats fashion as a platform for experimentation. Its tagline is Baddest gear that you want so bad, and the brand sees itself as selling a lifestyle as much as clothing: the name sounds negative, but the label uses it to carry positive messages.
History
The brand was founded by Mai Đức Hoan, who also created Bad Rabbit. Both labels belong to his company Double Bad. Within that pairing, Bad Habits is the edgier, bolder sibling to the more playful Bad Rabbit.
Products and positioning
The range is organised in seasonal collections and drops and includes:
- Boxy T-shirts and polo shirts
- Hoodies and zip hoodies
- Shorts, cargo and wide-leg trousers
- Bags and other accessories
Prices sit in the mid-market for Vietnamese streetwear.
Distribution
Bad Habits sells through its official online store with nationwide shipping in Vietnam, alongside its own branches.
Why it matters
Bad Habits is one of the names behind the rise of Vietnamese local-brand streetwear, a scene in which young domestic labels build communities around identity and drops rather than relying on international brands.
Frequently asked questions
Where is Bad Habits from?
Bad Habits is a streetwear brand from Vietnam, based in Ho Chi Minh City (Saigon).
Who founded Bad Habits?
Bad Habits was founded by Mai Đức Hoan, who also founded the brand Bad Rabbit under his company Double Bad.