Teelab
Teelab is a Vietnamese unisex streetwear brand founded in 2020. It makes T-shirts, tank tops and backpacks for young Gen Z consumers and sells through its stores, website and online marketplaces.
| Founded | 2020 |
|---|---|
| Country | Vietnam |
| Style | Unisex streetwear |
| Audience | Gen Z |
| Website | teelab.vn |
What is Teelab?
Teelab is a Vietnamese streetwear label that belongs to the country's fast-growing "local brand" scene, a wave of homegrown labels selling casual, trend-led clothing to young people. It positions itself as a unisex brand for Gen Z, with a team that describes itself as "Fashion Scientists".
Products and positioning
Teelab focuses on accessible everyday streetwear rather than formal or premium fashion. Its range includes:
- Local-brand T-shirts
- Tank tops
- Backpacks
Designs are made to be worn by any gender, which keeps the assortment compact and suits the brand's online-first sales model.
Distribution
The brand was launched in 2020 and combines physical stores, including locations in Thai Nguyen City, with online sales through its own website and selling on e-commerce marketplaces, managed through a retail software platform covering orders, inventory and reporting.
Why it matters
Teelab is typical of Vietnam's young local streetwear labels, which grow by combining social commerce, marketplaces and a small number of stores, and which compete with international fast fashion on price, speed and a sense of local identity.
Frequently asked questions
Where is Teelab from?
Teelab is a streetwear brand from Vietnam, founded in 2020.
What does Teelab sell?
Teelab sells unisex streetwear such as T-shirts and tank tops, along with backpacks, aimed at young Gen Z shoppers.