Blue Exchange
Blue Exchange, also known as The Blues, is a Vietnamese fashion retailer founded in 2001. It sells shirts, polos, T-shirts, jeans, trousers and jackets through around 300 stores across Vietnam.
| Founded | 2001 |
|---|---|
| Country | Vietnam |
| Stores | About 300 nationwide |
| Core range | Casual menswear and denim |
| Website | theblues.com.vn |
What is Blue Exchange?
Blue Exchange, which trades as The Blues, is a Vietnamese clothing brand founded in 2001. It runs a large national store network of around 300 shops, including locations in Ho Chi Minh City, Vung Tau, Dong Nai, Ben Tre and Khanh Hoa.
Products and positioning
The brand started with practical clothing for young adults and middle-aged shoppers: activewear, jeans, khakis, T-shirts and shirts. Today the range covers shirts, T-shirts, polos, shorts, trousers and jackets, broadened to serve both trend-led younger customers and those who prefer more classic styles. It offers a wide range of sizes and frequent promotions.
Alongside the main range, the company runs several sub-lines:
- Blue Man and Blue Lady
- Miss Blue and Crystal Blue
- Red Eagle and Vintage Blue
- Premium
Its premium lines are recognised by consumers as High-Quality Vietnamese Goods.
Why it matters
Blue Exchange is one of the domestic chains that compete with international fast-fashion entrants in Vietnam through dense physical distribution and accessible pricing.
Frequently asked questions
Where is Blue Exchange from?
Blue Exchange, also known as The Blues, is a Vietnamese fashion brand founded in 2001.
What does Blue Exchange sell?
It sells shirts, polos, T-shirts, jeans, trousers, shorts and jackets through around 300 stores in Vietnam.