Viet Tien
Vietnam National Textile and Garment Group (Vinatex) · Vietnam
Viet Tien is a Vietnamese garment company and menswear brand based in Ho Chi Minh City and part of the Vinatex group. It is known for men's shirts, trousers and suits sold through a nationwide retail network.
| Renamed | 1977, Viet Tien Garment Enterprise |
|---|---|
| Group | Vinatex |
| Base | Ho Chi Minh City, Vietnam |
| Focus | Menswear |
| Website | viettien.com.vn |
What is Viet Tien?
Viet Tien is the brand of Viet Tien Garment Corporation, one of Vietnam's largest apparel manufacturers and a member of the Vietnam National Textile and Garment Group (Vinatex). It is based in Ho Chi Minh City.
History
The business began as a private firm called Pacific Enterprise. After 1975 it was nationalised and in May 1977 it was renamed Viet Tien Garment Enterprise. It has since grown into a group of several enterprises and affiliates employing more than 20,000 workers.
Products and positioning
Viet Tien is best known for menswear, particularly shirts, trousers and suit jackets. The company operates a portfolio of labels, including:
- Viettien
- Vee Sendy
- San Sciaro
- Manhattan
- TT-up, Smart Casual and Vietlong
It has also expanded into women's and children's products and trades materials and accessories for the garment sector.
Distribution
The brand sells through its own shops and a network of around 300 agents across Vietnam, while its factories also export to the United States, Europe, Japan and other ASEAN countries.
Why it matters
Viet Tien combines large-scale export manufacturing with a domestic consumer brand, making it a reference point for Vietnam's ambition to move from contract production towards its own labels.
Frequently asked questions
Where is Viet Tien from?
Viet Tien is a garment company and menswear brand from Ho Chi Minh City, Vietnam.
Which group owns Viet Tien?
Viet Tien Garment Corporation is a member of the Vietnam National Textile and Garment Group, Vinatex.