5S Fashion
5S Fashion is a Vietnamese fashion retail chain launched in 2019 and headquartered in Thai Binh. It sells apparel through a fast-growing network of more than 130 showrooms across Vietnam.
| Launched | 2019 |
|---|---|
| Headquarters | Thai Binh, Vietnam |
| Company | 5S Fashion Joint Stock Company |
| Showrooms | More than 130 (2024) |
| Website | 5sfashion.vn |
What is 5S Fashion?
5S Fashion is a Vietnamese fashion brand and store chain operated by 5S Fashion Joint Stock Company, with its head office in Thai Binh city in northern Vietnam. The operating company is controlled by a holding company, 5S Fashion Group.
History
The brand launched in 2019 with 12 showrooms and expanded quickly across the country:
- 20 showrooms in 2020
- 26 showrooms in 12 provinces in 2021
- 70 showrooms in 2022
- 120 showrooms in 2023
- More than 130 showrooms nationwide by 2024
The current operating company was established in November 2022 to run the growing network.
Products and positioning
5S Fashion is registered for the retail of apparel, footwear and leather goods in specialist stores and is known primarily as a menswear chain. Its growth has been built on a dense showroom network across many Vietnamese provinces.
Why it matters
5S Fashion is one of the fastest-growing domestic apparel chains in Vietnam, showing how local brands are using dense showroom networks in provincial cities to compete with international fast fashion.
Frequently asked questions
Where is 5S Fashion from?
5S Fashion is a Vietnamese brand headquartered in Thai Binh, launched in 2019.
How many stores does 5S Fashion have?
The chain had more than 130 showrooms across Vietnam by 2024.